NURSING & CARe homes

nursing and care home marketing

When it comes to marketing your specialist nursing or care home, it’s important to satisfy a range of both B2B and B2C stakeholders. From CCGs to patients and families (not to mention the CQC!) it’s crucial that you address the challenges of occupancy, outcomes, patient and staff engagement in order to demonstrate that your home is the right choice for someone looking for care. 

As Head of Marketing at Exemplar Health Care, I implemented marketing and PR campaigns for new and existing nursing homes across Yorkshire, the North West and the Midlands - positioning and promoting new homes to stakeholders, leading to a strong enquiry pipeline and placements, alongside securing great press coverage and positive community, social and digital campaigns.

I’m experienced in marketing a range of specialist services including care for adults living with learning disabilities and autism, brain injury, stroke, neuro disabilities and dementia. I’ve worked with CCGs across Yorkshire and the Humber, the Midlands and the North West, case managers and other medico-legal contacts. 

Looking for an experienced care and nursing home marketing manager with the skills and experience to help you meet your business objectives? Whether you’re looking for a one-off strategy session or ongoing support, let’s start talking.