Question 1

Does my organisation need marketing?

Answer

Are your sales flatlining? Opening a new service or launching a new product? Customer or patient numbers declining? Struggling to maintain your results? Wondering why you’re losing out to your competitors? Unless you’ve invented, patented and are the sole supplier of a zero-calorie chocolate bar that tastes as good as Dairy Milk did in the mid-90s, you’ll need to work hard to keep attracting new customers to maintain or grow your business. People have a world of information at their fingertips 24/7, and if they can’t find you, don’t believe in your service or don’t trust your brand, you’ll lose out to your competitors in a heartbeat. Even my fantasy chocolate bar business will risk losing customers due to new products entering the market, customers switching loyalty or price rises in cocoa beans. That’s why it’s so important for you to have an innovative and persuasive marketing strategy that your stakeholders really connect with - whatever your organisation wants to achieve.

Question 2

How do I know if marketing will work for my business?

Answer

I’ll take care to really understand what you’re trying to achieve and create targeted strategies to get you there. Whether you're launching a new service, expanding into new markets or looking to raise your profile, you won’t ever see a one-size-fits-all approach from me because every organisation is so different. I’ll work with you to create marketing that works for your organisation and all its unique needs. I won’t suggest being on Facebook or advertising online or blogging or writing a new brochure if that’s not the right choice to get the results you need. I’ll continually innovate, analyse and report on what’s working and what’s not, so your strategy will only get more effective.

Question 3

I’m already doing some marketing but I’ve lost my way. Can you help?

Answer

Absolutely. Having an external professional focusing on your business through a one-off strategy session, by creating a marketing plan or by dedicating a few hours a week over the medium term will give you a trustworthy and effective way ahead for your organisation. You might want to start off with a first impressions review to uncover and address any marketing issues that could be costing you customers.

Question 4

I need help TODAY! How quickly can we work together?

Answer

While there is nothing like a measured, planned and perfectly timed marketing campaign to make us all feel in control, in my experience the best opportunities often come in at the last minute. I can be flexible to meet unexpected deadlines or respond to unfolding situations, so don’t hesitate to get in touch.

Question 5

Isn’t marketing really expensive?

Answer

Good marketing doesn’t have to be expensive. Most of the activity I’ll suggest requires investment in my time, rather than money for advertising. I’ll work with your budgets and suggest ways of working that are unique to your organisation’s aims. You’ll also be able to see how your investment has performed - by leading to a healthy sales pipeline, increased customer numbers or an enhanced reputation. This allows us to work out the return on your investment, and do more of what works.

Question 6

How much does it cost to work with you?

Answer

I offer half-day, day and fixed-price packages, but with no long-term commitment or on-costs required, you’ll benefit from the services of an experienced marketing expert at a fraction of the cost of a full or part-time colleague. When we start talking I’ll work with you to ensure you’re confident in exactly what you’re getting in return for your investment. I provide weekly and monthly reports so you can always see what I’m working on and how much time I’ve committed to your organisation, as well as providing a thorough analysis of how your marketing activities are performing.

Question 7

Can you do everything?

Answer

I’m a full-service marketing expert, but if you’ve got a project in mind that needs more technical support or time investment than I can provide personally, I work with trusted PR, design, videography and digital agencies. I can manage bigger projects on your behalf with professionals who are at the top of their game.

FAQs