WHITE PAPER: COVID-19
When it comes to marketing care and specialist nursing home services, it’s all about trust.
Good care marketing is about building rewarding relationships. It's about showing the people you care for, their families and health and social care professionals all the reasons why you’re the right choice - to live and to work – particularly during the toughest times.
Choosing the right place to call home is one of the most important decisions someone can make – whether that’s choosing care for themselves, or on behalf of someone they love. Now more than ever, people are taking the time to choose well.
Responding to the immediate needs of this crisis has rightly been the number one priority of every service in the sector.
Now it's time to safeguard your future.
This month has seen the first care homes in the UK closing as a direct result of the crisis. Covid-19 has hit care homes hard, but now is not the time to stop marketing – it’s time to start reassuring, building trust and thinking long-term.
In this White Paper: Invest in marketing your care home now - and survive beyond the crisis, I explore cost-effective action for care home managers, owners and operational teams to take today.
With practical steps to take to increase occupancy and recruit new colleagues to your team, I hope it is a helpful springboard for action.